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 Professional Live Streaming Equipment for School, Church, Mosques, Buddhists, Taoists, Hindu temples and etc

 As we get into a new decade, we can't help but think of the technological innovations that are ahead of us. The last few couples of years have seen the emergence of "live-streaming" which has been a great plus for the video content industry. Live-streaming is proving to be a lucrative business for marketers, as more companies look to leverage the technology to reach larger audiences and drive sales.

What is Live-streaming?
Simply put, live-streaming is the delivery of content through the internet, and in real-time. Video live-streaming, therefore, refers to the delivery of video content to an online audience as the action happens.

Live-streaming is an extension to video marketing
Video marketing is very effective for businesses, as marketers can easily interact with existing and would-be customers. Live-streaming makes the process even easier, as the interaction is in real-time, thus, creating a sense of inclusively.

Video live streaming gear differs from the traditional video-sharing process. Instead of first preparing a video, then editing, and later relaying to the audience, with live-streaming, the audience actively watches as the content is created. The essence is to make the audience part of the creation process, thus, having a greater impact.

 

Live Streaming Equipment

Blackmagic ATEM Mini Live Production Switcher Blackmagic ATEM Mini Pro Live Production Switcher Blackmagic ATEM Mini Pro ISO Live Switcher Datavideo HS-1300
Blackmagic ATEM MINI Blackmagic ATEM Mini Pro Blackmagic ATEM Mini Pro ISO Datavideo HS-1300
Live Production Switcher with Broadcast Quality Live production Switcher Live production Switcher 6-Channel HD Portable Video Streaming Studio
Datvideo HS-3200 Datavideo HS-1600T Mark II Datavideo HS1600T Datavideo KMU-200 4K Multicamera Switcher
Datavideo HS-3200

Datavideo HS-1600T Mark II

Datavideo HS-1600T Datavideo KMU-200

HD 12-Channel Mobile Video Studio

4-Channel HD/SD HDBaseT Portable Video Streaming Studio

4-Channel HD/SD HDBaseT Portable Video Streaming Studio

4K Multicamera Production Switcher

Sony MCX-500 Live Producer YoloBox Portable Live Stream Studio Livestream Studio Mini Livestream Studio One
Sony MCX-500 YoloBox Livestream Studio Mini Livestream Studio One
Multi-Camera Live Producer Encoder, Switcher, Monitor and Recorder Palm-sized Switcher and Encoder Compact Desktop Encoder
LiveStream Studio HD51 LiveStream Studio HD51 4K LiveStream Studio HD550 LiveStream Studio HD550 4K
Livestream HD51 Livestream HD51 4K Livestream HD550 Livestream HD550 4K
Powerful live production switcher Powerful live production switcher Compact and portable all-in-one live production switcher Compact and portable all-in-one live production switcher
LiveStream Studio HD1710 LiveStream Studio Surface Go    
Livestream HD1710 Livestream Studio Surface Go    
Portable All-in-one HD Live Production Switcher Video Switching, Graphics Controls and Transitions for Livestream Studio    

 


Advantages of Live-streaming
Cost-Effectiveness
Before deciding on the innovation to use in your business, you should focus on cost-effectiveness. Not all technological solutions provide ROI; therefore, you should look to incorporate cost-effective solutions in your marketing campaigns.

Nowadays, live streaming is getting very popular as the process is just as expensive as traditional video production solutions, with the added advantage of real-time coverage. All you need to get started are; stable internet connection, and a good HD camera.

Customer-customer relations.
Live-streaming gear can help create a community of loyal customers, thus, increasing the potential to drive sales. While live-streaming, the viewers can give comments and even interact with each other. The effect of such interaction is that the customers get to know each other, thus, forging a community. The effect is a loyal customer base and improved marketing.

Transparency
Transparency is a very important factor in business. Customers love transparency and are more inclined to businesses that reveal in-house operations. Thanks to social media, many brands have been able to open up to customers on a personal level; thus, building customer trust.

You can record the workplace and introduce staff to the audience in real-time, as you show what happens behind the scenes. Unlike traditional video marketing, customers are more attracted to real-time videos, as the customers feel more involved in the process.

Learning Experience
As a tech-savvy entrepreneur, you can leverage live streaming as a platform to not only market your brand, but also provide a learning opportunity for everyone. Every interaction you have with your audience is extra to the services you provide; thus, offering live-streaming services makes your company more valuable.

Live feeds allow audience feedback. Thus, any customer with a question can pose it and get instant feedback from the company representative. Since the communication is two-way, you can also ask a direct question to your audience, and from the replies, you understand the market better.

Applications of Live-Streaming Today
Many sectors and industries in the world are now opting for live-streaming as a more effective marketing method. From businesses, education centers, congregations, news agencies; basically, every field that relies on telecommunication devices can leverage live-streaming. Major companies are already using the technology, and the rest are quickly picking pace.

Below are some examples of emerging trends as a result of live-streaming.
Social gatherings (churches, mosques, rallies, et al)
Live streaming equipment is being applied to social gatherings. A good example is in churches and other religious gatherings. Traditionally, one would have to rely on recorded versions of sermons, which were released after the service was over. However, many churches are now using technology to allow live streaming of sermons and spread the message to large audiences in real-time.

Education
We are also seeing live-streaming in the education sector. Many institutions are introducing e-learning, whereby students can take online courses from home. Students can watch live lectures and even engage one-on-one with tutors and lecturers. Thus, students save many resources, such as travel expenses.

Corporate Meetings
Major organizations and companies are incorporating live-streaming to facilitate easy communication among members. We are gradually seeing a decline in physical corporate meetings, thanks to video conferencing. Live coverage of meetings means that people in various geographical locations can have active interactions without having to be physically present.

E-commerce
The E-Commerce sector is also benefiting from live-streaming. Thanks to live streaming, brands can now conduct more effective marketing campaigns, especially on social media. A good example of an effective marketing concept being run is the 'see-now-buy-now' strategy. Companies live-stream products for sale and have quality interactions with customers, thus, driving sales.

Gaming
The gaming industry is perhaps the single-most sector that is embracing video live streaming wholly. The majority of the games being released today have live-streaming capabilities. Players can go live and interact with other players, geographical location notwithstanding. As the players engage in highly interactive games, Livestream features allow the players to communicate with one other in real-time through chats, recordings, and videos.

Conclusion
We are living in a digital age, and the continually emerging innovations are overwhelming. Video marketing is taking a new form as more sectors go for live streaming. Whatever your field, you cannot ignore the many benefits that real-time interactions bring. Go live today and make your business relevant in today's market.